Positioning & Podcast Strategy for established experts ready to be found by more of the right people.
You've built something real.
Your clients know it the moment they experience you properly.
Not a fifteen-second reel, but an actual conversation where your thinking lands and your depth does the work of positioning you as an authority in your industry.
You're ready for more of that.
More visibility, more of the right people finding you, more of your authority expressed in a way that actually reflects how valuable your work is.
Without having to perform, shrink yourself into a hook formula, or market in ways that feel completely incongruent with who you are.
HOW MY APPROACH IS DIFFERENT...
You come alive in conversation.
In flow, thinking out loud, following an idea somewhere interesting. That's when people actually understand what you do, who you help, and why it matters.
What you want is simple to say and harder to build: more opportunities, a reputation as a genuine thought leader, and a message so clear that people hire and refer you without hesitation because they know exactly what you do and who it's for.
After two decades directing strategy inside London's leading advertising agencies, I've learned that this comes down to two things:
The first is positioning, the clarity of articulation that turns your expertise into something people can immediately understand, want, and trust.
The second is platform, having somewhere you actually enjoy showing up that lets your thinking unfold at its natural depth rather than being cut down to fit.
That combination is why positioning, podcast guesting and podcasting have become my specialism.
In a world where trust in marketing is wearing thin, and AI dominates most written content, long-form conversation stands out as authentic and trustworthy, because people get to experience you properly rather than take your word for it.
Free guide:
The Guest Expert Positioning Framework
Three things to get right before you pitch your first, or next, podcast appearance.
Most podcast guests walk away from great conversations with warm feedback and nothing else. No enquiries, no new names on their list, nothing moving.
This free framework shows you exactly what needs to be in place first, with examples and prompts so you can apply it straight away.
Share your details below for immediate access:
Hi, I'm Joanna
FORMER ADVERTISING AGENCY DIRECTOR, POSITIONING & PODCAST STRATEGIST.
HOST OF TWO TOP-RANKED PODCASTS. MAKER OF POTTERY & MOTHER OF THREE SPIRITED DAUGHTERS.
I spent two decades directing strategy for some of London's leading advertising agencies before I came to a fairly strong conclusion: the marketing that works best for you is the marketing you actually enjoy doing.
When a format genuinely suits you, you show up more consistently, you sound more like yourself, and the people you're meant to reach can feel that.
For most of the coaches, healers, consultants, and experts I work with, and certainly for me, that format is conversation.
Specifically, podcasting and podcast guesting, where your thinking gets to unfold at its natural depth instead of being compressed into something that doesn't quite do it justice.
I host two top-ranked podcasts, Goals with Soul and The Soulful Catalyst, which means I read pitches every single week.
I know within a paragraph what makes a guest stand out, what makes a host say yes, and what turns an appearance into actual enquiries rather than a warm glow that leads nowhere.
My work lives in two places. For those who want to build authority through podcast guesting, there's Podcast Guest Era.
For those who want to get their positioning and messaging right to attract higher-level clients, start with the Messaging Impact Audit.
HAVE WE MET BEFORE?
Client results, in their own words...
Where to start...
Start with clarity. Start with a Messaging Impact Audit.
The Messaging Impact Audit is a 1:1 diagnostic that reveals exactly which messaging gaps are blocking premium clients, and shows you where to focus for maximum impact.
You'll walk away with crystal-clear understanding of what's misaligned, where to focus first, and the specific opportunities you're missing right now.
Think of it as seeing your messaging through premium clients' eyes for the first time.
What others are saying
"I closed 4 new aligned clients so quickly and already doubled my return on investment"
"Joanna is taking me to the next level in my business in a way I could not do for myself. I am seeing the alignment that doing this work is bringing to my brand messaging and it FEELS SO GOOD!"
- Kara / Intuitive Scaling Coach
"I'm flooded with ideas for my messaging now"
"Was not expecting you to blow my mind like that! 🤯 You've got a superpower Joanna. I could feel energetic shifts taking place, you've literally activated something inside of me. Thank you."
- Natashia / Psychic Medium Mentor
"I signed three new clients this week and that's not even the best bit!"
"The best thing is that they are PERFECT FIT! 🔥 Never felt so excited to coach new clients before!"
- Andrea / Non-Diet Coach
"I feel like I've broken through
a huge brick wall"
"I felt constrained by my messaging, and now I know I can take up the space I *really* want to with complete confidence, and this will accelerate the growth of my business even further. I'm so ENERGIZED! Let's GO! 🚀"
- Caroline, Career Coach
"I had crossed 6-Figs, but you opened the door on what I was missing"
I felt like my messaging was a little "stale", and I wished to make it come alive more. I was like I had "closed the door" on certain topis because I didn't feel they were relevant - but Joanna showed me how my stories could bring that life to my content and messaging, thank you!
- Anna, 6-Figure Sales Coach
READY TO WORK TOGETHER TO GROW YOUR VISIBILITY AND AUTHORITY?
Two directions, one outcome.
Grow your visibility and authority through podcast guesting:
Podcast Guest Era is a six-month programme that builds the strategy from the ground up: your positioning, the right shows to target, how to pitch them, and how to make every appearance actually do something for your business. It starts with getting your message right, because that's what makes the difference between a lovely conversation and a genuine enquiry.
Find out more about Podcast Guest Era →
If you want to get your positioning and messaging right first:
The Messaging Impact Audit is a focused, one-off session that gives you a clear picture of where your current messaging is working, where it isn't, and exactly what to change.
For those who want to go deeper, the Messaging Edge is a three-month 1:1 programme for coaches, healers, and consultants who are ready to reposition and uplevel their work across messaging, offers and marketing.
Not sure which is the right fit?
Book a free Alignment Call and we'll figure it out together.
THE PODCASTS
TUNE INTO THE LEADING PODCAST
Goals With Soul Podcast
Where it all began. Over five years, eight seasons and 200+ episodes, Goals With Soul became a top 1.5% global podcast, with listeners in over 65 countries and more than 30,000 downloads.
Conversations with visionary coaches and soulful entrepreneurs on building a business that feels true to who you are, and lights you up every day.
Available on your favourite podcast platform.
A PLATFORM FOR EXPERT VOICES IN THE PURPOSE-LED INDUSTRY
The Soulful Catalyst Podcast
The conversation continues. The Soulful Catalyst is a top 5% global podcast for coaches, healers and transformational practitioners who want their message to land with the people it's meant for.
Each episode explores the stories, insights and turning points behind businesses built on depth, purpose and a voice that's unmistakably their own.
Available on your favourite podcast platform.
