Why Spiritual Entrepreneurs Need to Pay Attention to February's Full Moon

February 1st is always a loaded day for me. It's my eldest daughter's 22nd birthday, which means it's also the anniversary of the day I nearly died bringing her into the world. And this year, it's also the Snow Moon, the first full moon of 2026.

I don't talk about this much. Birth trauma. Emergency hysterectomy. PTSD that followed me for over a year. The long road back to feeling safe in my own body, completing my family through surrogacy. It's not the kind of thing you casually drop into conversation, and for a long time, I didn't know how to speak about it without it sounding like I was seeking sympathy or oversharing.

But I healed. I did the work. Pranic Healing, Breathwork, therapy, all of it. I came through something that fundamentally changed me, and on the other side of it, I understood things about resilience and transformation that I couldn't have known any other way.

And yet for years, I didn't talk about it in my business. I kept it separate. Personal life over here, professional life over there. As if the two weren't connected. As if understanding what it's like to survive something transformative and not know how to position yourself around it wasn't exactly what my clients struggle with.

That's what I see happening with so many of the coaches and healers I work with, and it's what this month's Snow Moon in Leo is really about.

The Pattern I Keep Seeing

I work with practitioners who have lived through extraordinary things. Addiction recovery. Chronic illness. Divorce. Career implosion. Spiritual awakening that turned their entire world upside down. Midlife implosions that changed them fundamentally.

They survived it. They healed from it. They learned things in the process that most people will never understand unless they've been there too.

And then they position themselves as "life coach" or "wellness practitioner" or "transformation coach."

Generic. Vague. Safe.

They're hiding the very thing that gives them authority.

This isn't about oversharing or making your trauma your brand. It's about recognising that your lived experience combined with your methodology IS your expertise. That's what I call Authority Architecture in my 6 Pillars Premium Messaging Framework™, and it's the piece that most spiritual entrepreneurs completely miss.

You can't build authority when you're reluctant to fully to claim the expertise you actually have.

What Authority Architecture Actually Means

Authority isn't about credentials. It's not about how many certifications you've collected or whether you've been featured in a magazine. Those things can help, but they're not the foundation.

Real authority comes from this combination: You survived something specific. You healed from it in a specific way. You developed a methodology for it. And you can help other people do the same.

That's it. That's the formula.

But most practitioners are terrified to own it because it means being visible about the parts of their story they've been taught to hide. The messy bits. The parts that don't fit into a neat LinkedIn bio. The experiences that make them different, that make them stand out.

So they water it down. They position themselves broadly because specific feels too vulnerable. They wait for more credentials, more training, more proof that they're "allowed" to claim expertise in the thing they've actually lived through and healed from.

And their messaging ends up sounding like everyone else's.

What This Full Moon Made Me Think About

I'm not an astrologer, but I do pay attention to the lunar cycles, and this month's Snow Moon happens to fall in Leo. From what I understand, Leo energy is about courageous self-expression and stepping into the spotlight, not in a flashy way, but in a "here's who I actually am" way.

Full moons are traditionally about release and letting go. So when I put those two things together, the question that came up for me was: What are you still hiding? What part of your story, your expertise, your authority are you keeping in the shadows because you're afraid of being too much, too visible, too specific?

I watch practitioners do this constantly. They have offers that have helped dozens of clients. They have methods that actually work. They've helped clients transform. But they won't OWN it publicly because owning it means being visible in a way that feels exposing.

So they keep their expertise quiet. They position themselves as generalists. They hope the right people will somehow find them through osmosis.

And then they wonder why their calendar isn't filling up, why people aren't booking their premium programmes, why they're constantly having to explain what they do.

What Might Need to Be Released

If you're a spiritual coach or healer who's been playing small with your positioning, here's what I think might be worth examining during this full moon.

1) Playing down your expertise because you think it's not "professional" enough to talk about your lived experience. I see this all the time with my ex-corporate clients and I get it! BUT being practical, if your authority comes from something you survived and healed from, hiding that is hiding your greatest asset.

2) Waiting for more credentials before you claim the authority you already have. You don't need another certification to talk about what you've lived through. You lived it. That's the key credential (and you have ENOUGH credentials!).

3) Hiding behind vague positioning because specific feels too vulnerable. "I help women transform their lives" tells me nothing. "I help women rebuild their identity and purpose after their children leave home" tells me exactly who you are and whether I need you.

4) The belief that your story isn't special enough or that everyone's been through something similar so why would anyone choose you. Nobody has been through exactly what you've been through AND healed from it in exactly the way you did AND developed the specific methodology you use. That combination is yours alone.

5) Fear of being "too much" or "too specific" or "too visible." Leo energy doesn't apologise for taking up space. It understands that hiding your light doesn't serve anyone, least of all the people who need exactly what you offer.

6) The spiritual bypass of "if it's meant to be, the right people will find me." Passive attraction only works when people can actually see you. If your positioning is so vague that nobody knows what you're an expert in, the universe can't send you the right clients. They need to be able to recognise themselves in your messaging.

The Question That's Coming Up for Me

February 1st changed my life. Nearly dying in childbirth and then spending years healing from the trauma taught me things I couldn't have learned any other way. About resilience. About what it takes to rebuild yourself. About the gap between surviving something and actually integrating what it taught you.

For years, I kept that separate from my professional life. And then I realised, that separation was exactly what I help my clients heal. The belief that who we really are isn't professional enough. That our lived experience isn't valid expertise. That we need to present a polished, credential-heavy version of ourselves instead of the truth.

The Snow Moon is asking: Will you finally claim your authority? Will you let people see what you've actually lived through, healed from, and learned?

Your story, your methodology, your specific expertise combined, that's your Authority Architecture. And the practitioners who are thriving aren't the ones with the most certifications. They're the ones brave enough to own what they actually know and who they're actually meant to serve.

That takes courage. The courage to be fully, visibly, unapologetically yourself.

February 1st marks a before and after in my life. What if you stopped hiding from what your transformation taught you?

P.S. If you want to hear more about my childbirth story drama, I share the whole story on this episode of my podast, Goals With Soul

#Coaching #Entrepreneurship #SmallBusiness #SpiritualBusiness #Leadership

Sources: Today.com - Full Moon and New Moons of 2026

ABOUT THE AUTHOR

Joanna Ingram is a London-based Messaging Strategist who helps coaches, healers, and spiritual practitioners articulate their work in ways that attract premium clients. After 20 years in London advertising agencies, she now specialises in helping spiritually-aware entrepreneurs find the words that make their ideal clients feel seen, without resorting to bro-marketing tactics.

Host of The Soulful Catalyst Podcast | Creator of the 6 Pillars Premium Messaging Framework™

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